You may be wondering, why knowledge and insight? Aren’t they kind of the same thing? Looking at the definitions we can see there are some very real and very important differences in the essence of their meanings and how they apply to our lives.
Knowledge is facts, information and skills that we acquire through experience, education, research or observation. It is being aware of something and having information about it – it is the theoretical or practical understanding of a subject.
Insight is the capacity to gain an accurate and deep understanding of someone or something. It is a deeper and clearer perception of life and of knowledge, grasping the underlying nature of it. Insight is a clear and deep understanding of how things work together and is gained mostly through personal experience.
Christopher Reiss does a great job of summing up the differences between knowledge, wisdom and insight in a post Quora. He says:
Knowledge is measuring that a desert path is 12.4 miles long.
Wisdom is packing enough water for the hike.
Insight is building a lemonade stand at mile 6.
So that is why my business is called Knowledge Insight – I will come alongside you so that we an collaborate and put our heads together, sharing the knowledge we both have, taking what is applicable. Then the insight I have gained from running my own business and helping other “mum-preneurs” set up and establish their own businesses, I will help you to strategically plan for the journey ahead. Together we can purposefully grow your business, with you staying in control and having a clear plan and vision for the future of your business.